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Urbaneer newsletter update JUNE 28th, 2012

Summer Fun, Has Just Begun

As the days stretch out to their longest, and we collectively breathe in the indulgently soft air of summer, we know that summer has arrived. Not just because the thermometer and the calendar says so, but because there is a certain quality of leisure that permeates the air- because June sits on that coveted step at the entrance to summer, where the possibilities of summer fun still loom large.

So, during a season in which we often spend more time sitting and sharing outside, prime for people watching, for taking in sunsets and cityscapes against the night sky in outdoor comfort, it makes sense to reflect on the visual.

In the context of real estate, the visual element has gained both momentum and notoriety in the last few years, and is becoming an increasingly important component the process of buying and selling a home. For Buyers, it becomes about expectation- and for Sellers it becomes about preparation.

The popularity of 'Makeover TV' holds much to blame for this phenomenon. In every price range, prospective Buyers expect to cross the threshold of listed properties and experience a "Big Reveal". Buyers want to gasp in delight, admire the 'nice touches' and be visually seduced into grabbing their cheque book. In fact, the expectations of the buying public are now so substantially elevated from just a decade ago, homeowners are now ridiculed should they bring their property to market in its everyday setting.

How can a prospective Seller best position their property, given this emphasis on the visual? Click HERE to read more about urbaneer's musings and solutions.

As well, we'd love to share with you our latest HomeWatch newsletter called: It's All Visual.

When purchasing a home, bricks and mortar are only part of the equation. As important, is the ability for a Buyer to be able to envision transplanting their lives into a new space. Granted, understanding a property is a multisensory experience that incorporates some emotional elements as well, but the anchor is visual.

And so, we appreciate a listing which has a floor plan. A floor plan helps convey whether an open concept space plan will fit a big dining table, or if the kitchen has room for a breakfast nook. As far as we're concerned a floor plan is both essential and an amazing sales tool. That is why we make floor plans part of the comprehensive service that we deliver at

As was evidenced with one of our recent experiences, and proof of the merit of this offering, sometimes this is how properties sell: The serendipity of a well-placed floor plan.

How did a floor plan seal the deal for this sale? Click HERE to read the full It's All Visual.

Activity in the Toronto market continues to move despite the summer heat. would like to share our latest listings with you:

Family-Friendly in Bloor West Village: Offered at: $989,000 ** Coming July 4th, 2012 **

If your dream extends to include living in an established urban neighbourhood, where community and family life surround you, while still being able to access all the amenities that life in vibrant Bloor West Village has to offer, then you will find this latest offering at 595 Windermere immensely appealing.

Extensively renovated in the last few years, the main floor has dark stained hardwood floors throughout. A cozy living area radiates charm, anchored by a gas fireplace with slate surround, flanked by high-quality wood consoles. The kitchen is a cook's delight with stone floors, stainless steel countertops, a marble island (perfect for tackling homework together) and backsplash. The dining room, that conjures images of gathering and sharing events of the day with each other, boasts double French doors that open to the outside.

Renovated just last year, four bedrooms have now been converted to two generously sized bedrooms plus an expansive master bedroom that now includes a walk-in dressing room with custom espresso wood built-ins (including shoe racks and drawers). To learn more, click HERE.

Living Lush in Cabbagetown: Offered at $389,900

For the Buyer seeking the convenience of a super-central downtown locale and the benefits of a corner split two-bedroom two-bath sun-dappled suite, this well-appointed freshly-styled suite in "The Star of Downtown" on Wellesley Street East offers great value! This dynamite condominium features reasonable common fees, secure underground parking and a separately deeded locker. At around 854 square feet this condominium represents the perfect marriage of location, space and great value!

One of the perhaps un-noticed, but supremely beneficial aspects of Suite 512 is its well-proportioned front hall. Along with a great opportunity to feature your art, and ample storage for your coats and shoes, the benefit of this L-shaped corridor is that it keeps the unsolicited and prying eyes of nosy neighbours from seeing directly into your living space.

At the end of the foyer, the suite unfolds into an expansive entertainment space with wood laminate flooring and an expanse of windows. The open concept kitchen gives cooks plenty of room to manoeuvre and still be part of the group, and features stainless steel appliances, an upgraded pantry, breakfast bar and quality granite countertops. Two generously proportioned split bedrooms provide ample room and comfort for sleeping, or the potential for a home office. The space is completed with a spacious ensuite and main bath, both with ceramic flooring. To learn more, click HERE.

Quintessential Queens Quay West: Offered at $329,900

Sometimes things really are too good to be true. And then there are times when a rare opportunity avails itself. This turn-key one bedroom and den condominium bursting with style and pizazz is owned by a designer, who has profited from her panache by renting this suite out as an executive furnished rental. Although this designer and her partner are happy take their contents with them, this dazzling dwell is brimming with so many special pieces ideal for the space, it seems a pity not to offer the property fully furnished. This is a unique opportunity for the buyer who wants the look for cost that is well-below retail. Could this be you?

Welcome to Suite 1304, 250 Queens Quay West.

This well-proportioned one bedroom and den suite is around 800 square feet. Oriented south-west and irregular in shape, the generous light-filled entertainment zone is freshly styled in designer colours and has a light wood plank laminate floor. The renovated kitchen is fitted with stainless steel appliances, and includes the stacking laundry. The bedroom offers a lake vista, warm-on-the-toes broadloom and a large wall to wall closet. The open concept sun-filled den makes for an amazing private home office. The four-piece washroom has been upgraded with a contemporary vanity and an oversized rain shower. To learn more, click HERE.

At, we pro-actively position properties, relying on our deep skill set. With a multi-disciplinary education on housing, over twenty year of real estate sales, and a commitment to service, consider making your realtor of choice! Call us for hassle-free pressure-free guidance at 416-322-8000.

Steven Fudge, Sales Representative
Bosley Real Estate Ltd., Brokerage

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