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Here's what you'll find in the July 2016 edition of our e-newsletter as we continue to weather Toronto's humidity and equally hot real estate market! 'Summer Slowdown'? Not so much this year!
First, we share our Homewatch News contribution, 'How Do I Ensure A Quick Home Sale?'. For all Sellers, regardless of circumstance, the objective is almost always to get their property sold as soon as possible and for the most money. No one likes feeling obliged to keep their home in ‘show condition’ for a lengthy period, or having to endure the disruption of constantly vacating for showings. But inconveniences aside, there are many life circumstances that demand a speedy sale. In this installment, we offer urbaneer’s best tips to position your property to sell as fast as possible. Our HomeWatch newsletters are usually turned into direct mail pieces, delivered to around 40,000 Toronto households. It's part of our on-going marketing efforts that range from traditional print campaigns - like advertising our Innovative Space ad in the Friday Globe and Mail newspaper (for over twenty years) - to our informative blog and our growing social media presence on Facebook, Google+, Instagram and Twitter.
Each month we share the tale of what one of our buyers have recently purchased in our Home Of The Month feature. In July, we discuss a young single buyer who was making her first purchase on a budget under $500,000. Having an entrepreneurial spirit, the desire for a dog, and a love of horses (which includes driving north of King City on a consistent basis), her preference was for a 2 bedroom condominium in a pet-friendly building on the central west side. But, as our buyer explored her options, she saw the merit in bypassing the pet-friendly high-rises and focus her attention on the stacked townhouse market where she could also get a unit with decent outdoor space. Read the full story to find out what kind of strategy eventually won her a stacked towne located steps from Bloor and Lansdowne!
In July's installment of our Dear Urbaneer series, entitled, 'Help! Buying A Home Is Emotionally Exhausting!', we discuss the home buying journey, that is different for every individual, but never hiccup-free. Especially in an overheated market, every bump in the road is more deeply felt, and every setback is twice as disheartening. Here was the original letter: "There was a time, long before I actually started my house hunt that I thought looking for a home would be fun. As I pored through glossy magazines and devoured HGTV looking for inspiration, I daydreamed about the possibilities. But somewhere along the way, with high-pressure bidding wars, a screaming sense of urgency, worry about taking out a lot of debt and/or missing out on opportunities and quickly adapting to having to temper expectations, I find I’m worn out from these emotional highs and lows. What I am realizing is that I vastly underestimated strenuous emotional gymnastics that I’d have to take on to buy a house in this market. Am I over reacting? Is this something that you deal with often?" Don't miss our detailed response especially if this frenetic market has you feeling frenzied!
As realtors, writers, and avid social media participants - not to mention lovers of all things real estate - our urbaneer team shares multiple blogs each week focused on the Toronto market, stellar amenities, and the urban lifestyle. In this month's issue, one of our most well received blogs was an addition to our Healthy Home series - 'What You Need To Know About Asbestos' - which shines a light on one the most feared but frequently overlooked scourge in homeownership. Another popular entry was titled 'Maslow’s Hierarchy Of Needs And Toronto Real Estate, For Sellers'. Whether you are buying or selling real estate, it's a wise move to consider the reasons why people buy. Certainly, you buy as a means of shelter and for investment opportunities. But have you considered what psychological factors propel those choices, or how a Seller might exploit that psychology to entice Buyers?
Browse the July 2016 Newsletter HERE!
And - for lovers of unique urban spaces - don't miss our sensational Toronto real estate listed for sale or lease on our site for your consideration!
We LOVE Toronto real estate!
And please remember, we are always here to help.
~ steven and the urbaneer team
we're here to earn your trust, then your business.
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