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Here's what you'll find in the February 2017 edition of our e-newsletter! Consider it our valentine to Toronto real estate!
First, we share our Homewatch News contribution, 'How To Find A Loft That Fits Your Lifestyle'. In this installment, we we compare and contrast a housing element that has become an integral part of the Toronto property landscape over the past three decades: the loft. We discuss its history, the different types, their features, and how you can find one that fits you perfectly! This month is all a out lovin' the loft life! Our HomeWatch newsletters are variably turned into direct mail pieces, delivered to around 40,000 Toronto households. It's part of our on-going marketing efforts that range from traditional print campaigns - like advertising our Innovative Space ad in the Friday Globe and Mail newspaper (for over twenty years) - to our informative blog and our growing social media presence on Facebook, Google+, Instagram and Twitter.
Each month we share the tale of what one of our buyers have recently purchased in our Home of The Month feature. In February, we share the journey of a couple living in the suburbs who decided to pro-actively purchase an investment property that could serve as future accommodation for their daughter, should she choose to attend university in Toronto once she's completed high school. After all, with values skyrocketing in the central core, purchasing a property might be far more economical now than trying to secure something years down the road when prices in the City centre are significantly more. Follow the story on our blog!
February's installment of our Dear Urbaneer series is entitled, 'My Obsession With Design Media Is Hampering My House Hunt!'. What do you consider important and desirable in a dwelling? This month we talk with a concerned client about the consumption of housing media and maintaining perspective as a home buyer. Here was the original letter: "Like many of my friends, I love design and décor, not just for aesthetic pleasure, but as a form of entertainment. With the growth of HGTV and other design media, there is always something to watch, learn or experience. I’ve recently begun my own house hunt during which I’ve begun to realize something. My design TV hobby has sharpened my critical eye to the point where I feel like I’m not going to be satisfied with my purchase unless it mirrors what I’ve come to expect housing to be - thanks to my frequent indulgences in design media. With the confines of my budget and the lack of listings, I’m totally realistic that I’ll have to compromise somehow. But, even knowing that, I’m genuinely worried that my home will look substandard compared to what I’ve got in my mind’s eye. I know I’m creating this problem for myself, but what can I do about it?" Check out the full post, especially if you're currently on the house hunt!
As realtors, writers, and avid social media participants - not to mention lovers of all things real estate - our urbaneer team shares multiple blogs each week. According to February's statistics, one of our most well received blogs was 'Maslow’s Hierarchy Of Needs And Toronto Real Estate For Buyers', in which we discuss the inherent impulses and needs that home buyers wrestle with, viewed through the framework of Maslow's hierarchy. In this follow up to a similar post for Sellers, we explore how, according to Maslow, Buyers meet their needs, wants, and desires in their pursuit of home ownership. Meanwhile, we propose that the ongoing cultural commodication of housing and home in Toronto - and its resulting increase in property values - reflects a collective consumer spending movement towards perceived self actualization!
We're also thrilled that our amenity blog 'Lawrence Park Is Home To Many Of Toronto’s Top Schools' was a front runner! While proximity to green space, public transit, and necessary amenities not only enhances your lifestyle, having such things within reach also goes a long way to help preserve and grow the asset value of your home. One amenity of particular interest is access to good schools, which we focus on this month, particulary those in Lawrence Park!
Browse the February 2017 Newsletter HERE!
And - for lovers of unique urban spaces - don't miss our sensational Toronto real estate listed for sale or lease on our site for your consideration!
We LOVE Toronto real estate!
And please remember, we are always here to help.
~ steven and the urbaneer team
we're here to earn your trust, then your business.
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