Hey - Stop With That Real Estate Photoshop!

May 27th, 2019 | Real EstateStyle Enhancement StagingWord On The Street

Welcome to my blog on housing, culture, and design! Today's post is all about the fine line realtors face walk every day when trying to present a property in its best light, and the tool that has spawned a trend of marketing manipulation and misrepresentation - Photoshop! Yup, I'm talking about… Read Full Entry

An Urbaneer Style Enhancement Features An Art Deco Bar Cart From Spruce Toronto

May 17th, 2019 | House And HomeStyle Enhancement StagingCabbagetown / Corktown

Welcome to my blog on housing, culture, and design. If you're new to it - although I'm celebrating 26 years as a top producing Toronto realtor - my passion for all aspects of housing and home includes, but is not limited to, my love for city-building, urban and interior design, & home furnishings and… Read Full Entry

Dear Urbaneer: Why Is Home Staging Important When Selling Real Estate?

June 25th, 2018 | Dear UrbaneerHouse And HomeStyle Enhancement Staging

Welcome to this month’s installment of Dear Urbaneer where we field housing and design questions from our clients. This month, one of our astute readers wonders about the whole phenomenon of home staging and why it matters when you are selling your home. Dear Urbaneer:I, like so… Read Full Entry

Beauty Boost On Bay Street: A Style Enhancement Story

August 8th, 2016 | Style Enhancement Staging

One of the services we take pride offering at urbaneer.com is called a Style Enhancement. This is the process of advising homeowners on how to prepare their home for sale in a fresh, current style that will help it show its maximum potential and best use. To begin, we list… Read Full Entry

Glass-Bowl Sinks Make Me Scream

March 26th, 2014 | House And HomeStyle Enhancement Staging

One weekend some time ago I had the pleasure of celebrating an acquaintance's birthday poolside at a jaw-dropping, gorgeous classic-contemporary seven-year-old 10,000 square foot Rosedale ravine residence. Well-designed, well-proportioned and beautifully furnished, it was one of those dwellings that oozed understated luxury without being the least bit gaudy or pretentious. As a self-proclaimed 'House Nut' I was… Read Full Entry

Staging Nightmare

March 21st, 2014 | Real EstateStyle Enhancement Staging

While I understand, and as a realtor participate, in the heightened media-induced obsession to 'stage' properties for sale using home furnishings that are 'aspirational' (though, at urbaneer.com, we prefer to implement 'Style Enhancements' which are less contrived and more personable - click HERE for an example - ), sometimes the staging effort is executed all WRONG! In fact, there are occasions where staging makes… Read Full Entry

Styling A Vacant Loft In Little Italy

March 5th, 2014 | Style Enhancement StagingCollege Street/Little Italy

Welcome to urbaneer.com's Latest Style Enhancement. To achieve top dollar on any property, Sellers should be prepared to pare down their belongings, execute a thorough Spring Cleaning, and invest some capital to remedy any deficiencies or problem areas in advance of listing. Depending on the extent of work required, it… Read Full Entry

A Tweak And Twerk Style Enhancement At The Verve Condominium

February 28th, 2014 | Style Enhancement StagingCabbagetown / Corktown

When it came time for our client to list her panoramic perch for sale in The Verve, located near Jarvis and Wellesley in downtown Toronto, she forewarned us she had a lot of "clothing and stuff'. But who doesn't? Most anyone making their space their home will surround themselves with… Read Full Entry

I See Ya, Ikea

November 18th, 2013 | City LivingHouse And HomeReal EstateStyle Enhancement Staging

First, we like Ikea and applaud them for bringing smart affordable design to the masses. After all, it sure beats much of the ugly cheap stuff most limited budgets can afford.

However, when it comes to real estate return-on-investment, our challenge lies in the Ikea kitchen. Sure they're stylish,… Read Full Entry

A Sky Loft Style Enhancement

November 29th, 2012 | City LivingStyle Enhancement StagingKing West / Niagara / Liberty Village

When our clients enlisted our services to sell their loft condominium in the heart of King West in downtown Toronto, they forewarned us that they had a lot of books and 'stuff''. While we personally love the character and charm that comes with the patina of cherished items, when it… Read Full Entry

Style Enhancement Staging