Bosley Realestate

Staging Nightmare

March 21st, 2014 | Real EstateStyle Enhancement Staging

While I understand, and as a realtor participate, in the heightened media-induced obsession to 'stage' properties for sale using home furnishings that are 'aspirational' (though, at urbaneer.com, we prefer to implement 'Style Enhancements' which are less contrived and more personable - click HERE for an example - ), sometimes the staging effort is executed all WRONG! In fact, there are occasions where staging makes the attempt to showcase the property worse!

Case in point.

I was recently showing a two bedroom semi-detached house downtown east which had been completely gutted and renovated to the 9's (with permits - yea! Click HERE for a past post on why this is important). While the main floor was a little too fancy pants for my buyers' liking, the second level bedrooms were an unhappy contrast and disappointingly lack lustre in their presentation. To start, the unflattering fluorescent lights bulbs in the ceiling 'Tit lamps' were one finger-wagging No-No. Their blinding blue-green light rays were so discomforting I was obliged to exclude photographing them.

Here's a tip. Do not EVER spend the $15.99 required at Home Depot to buy this monstrosity of a flush-mount ceiling lamp that looks like a recycled 60s jelly mould or poor copy of Marie Antoinette's breast. Better to forgo installing a fixture altogether and let the buyers' imagination serve them. You save $15.99 and your house has a better chance of selling. Kapiche?

This is what I'm ranting about...

EEK! Plain and simple, this is wrong. The light this fixture casts isn't flattering to your ceilings, your walls or your face. It will show all the cracks even a proper facelift can't hide. Promise me this, k

It's always a sad day in real estate when we see this ubiquitous common-place error. We Canucks can do better!

Just sayin'

~ Steven and the urbaneer team
earn your trust, then your business

Steven Fudge, Sales Representative
& The Innovative Urbaneer Team
Bosley Real Estate Ltd., Brokerage - (416) 322-8000

 

Like what you've read? Consider signing up in the box below to receive our FREE monthly e-newsletter on housing, culture and design including our love for unique urban homes and other Toronto real estate!

Love Canadian Housing? Check out Steve's Student Mentorship site called Houseporn.ca which focuses on architecture, landscape, design, product and real estate in Canada!

PS. Did you know urbaneer.com offers property owners our Style Enhancement Service as part of our listing package? Click HERE to see an example of our work!

Subscribe To Our Free Monthly Newsletter