Having a sense of humour is essential for well-being and, well, I think it can be an asset in business too! In the sea of banal real estate advertising, I’ve always considered entertaining with words an effective way to distinguish your self in the market, garner a chuckle from your audience, and pique their curiosity enough to prompt them to investigate further. My advertising program has proven to be effective.

I’ve been advertising my Innovative Space column in the Globe and Mail newspaper for over 18 years now. Click HERE and HERE for two of my favourite past ads.

This week I bring to you my Globe and Mail ‘Penthouse Edition’ Ad. Do you like?

If you or someone you know requires the services of an engaging realtor who knows how to craft his advertising words, send them my way.

And if you’re curious to learn more about these two properties, check out www.urbaneer.com/promotions.

I’d be delighted to assist.

~ Steven

Amusing Ads – Globe & Mail