Bosley Realestate

It’s All Visual

May 2nd, 2012 | Real Estate


In a competitive market, Sellers are well-served when their listing broker provides more, not less, information for Buyers to review in advance of actually crossing the threshold of a property. I mean, what's with those realtors who post blurry, oddly-angled photographs showing open crammed closets, messy kitchens littered with dishes or a feature shot of a toilet? (Though I've never seen anything like the photo below!) Worse, what about those realtors who are too lazy to even post photos showcasing the interior of their listings? Boo!



The same goes for listings without floor plans. For buyers who are spatially challenged, trying to interpret the size of a property using only general room dimensions can be impossible. Worse, if you're part of a generation who think in Imperial Measurements, trying to resolve whether a place will fit all your stuff can be an even more difficult challenge when a listing posts room dimensions in Metric!

As a visual person, I appreciate a listing which has a floor plan. I can instantly determine if the circular concrete support column in a modern loft is situated in a location that will make furniture arranging a challenge, or if the master bedroom in a darling house can fit my buyers' king-size bed. A floor plan helps convey whether an open concept space plan will fit a big dining table, or if the kitchen has room for a breakfast nook. As far as I'm concerned a floor plan is both essential and an amazing sales tool.

To add veracity to my position, today's post is the result of a recent experience:

One of our listings received an offer yesterday because posted a promotional piece on the building's bulletin board that boldly showcased the suite's floor plan. The buyers, who live in the complex, returned home to face their daily reality of having too much stuff and not enough space. Seeing the flyer, the buyers suddenly realized they could solve their crammed quarters dilemma by simply moving to a larger suite in their very same building. These buyers, who were not actively looking to move but were unsettled about their predicament, were instantly presented with an easy solution when retrieving their mail. In our dealings, the buyers specifically said it was the floor plan that caught their eye. In a quick scan they could instantly see that the unit was large enough to accommodate all their needs.

Sometimes this is how properties sell: The serendipity of a well-placed floor plan.

We have a new listing coming up. It's a one bedroom and den patio towne with a private sun-drenched terrace. There are two critical features of this property which will make it especially appealing. The first is the generous terrace which is extremely rare to find in a $369,000 price point. Second, in an era where developers call a front hall foyer with a nook a 'den' (how oh-so-aggravating!), in this listing the 'den' is actually a private light-filled room (with a door!) that could serve as a terrific child's bedroom. In a city filled with single parents and part-time kids, finding a child-friendly residence with parking for under $400,000 is extremely rare! By including a floor plan on mls and in's promotional materials (we are huge fans of PLANiT Measuring for their quick responsiveness and attention to detail), there's a good chance we'll be able to successfully communicate these benefits to the property's ideal target markets. Here's the floor plan for our 'Coming Soon' listing:

As technology advances there will be more ways to communicate how a property looks. In fact there already are. Click HERE for some of our recent press from PropertyWire called 'How to Enhance Visual Experience and Add Value to Your Service".

In the interim, realtors and sellers... please understand the value-added benefit and efficiency of a floor plan!

~ Steven


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